Today’s generation is sucking up video like a turbocharged Dyson vacuum cleaner. About eight months ago, You Tube reached over five billion views a day and was growing at around 60% a year. Before long, that means every person on the planet will be watching at least one YouTube video each every day.

Video marketing has become more popular than ever before.

In fact a whopping 83% of business are now using video marketing. From brand videos, product explainers and video testimonials there are numerous ways you can use video.

But to really see a positive impact on your bottom line you need to start thinking strategically. Video is a tool and to be successful with video you need to understand that different videos have different uses.