Video Marketing Trends for 2022

Over the past decade, video content marketing has seen year on year exponential growth. So, what are our video marketing predictions for 2022 and how can you make the most of your video budgets?

Subscription Video
As businesses begin to harness the power of video, they quickly realise that successful video marketing requires a lot of content. Subscription Video allows businesses to map out the content they need for the year and budget accordingly.

Interactive Video
Interactive video has been around for a few years now but it’s starting to gain momentum and we are getting more requests than ever for interactivity. Interactive video gives the viewer a personalised experience and is a great way to immerse the viewer in your video content.

Shorter Videos
Each year our attention spans for video get shorter and shorter. We predict this year a lot more businesses will be utilising 5-15 second videos across their social media channels. Frequency and consistency are key to successful video marketing.

YouTube Advertising
YouTube advertising has been low on the list for many marketers but with more and more viewers switching to YouTube from mainstream media this cost-effective platform will see a rise in ad spend in New Zealand. Want to utilise YouTube ads without the spending?

LinkedIn Advertising
LinkedIn now has 722 million users and engagement is up 31%. Although more costly than Facebook and Instagram ad campaigns we feel LinkedIn is now starting to come into its own for marketers. For B2B businesses, video marketing could prove very powerful in 2022.

Captions Are A Must
92% of consumers say they watch videos with the sound off. If your videos are going onto any social platform, they must include captions in 2022.

Increasing Video Budgets
Video is now a necessity not a luxury for businesses. Lockdowns and social distancing have all pushed us to become more screen-based, leading to many businesses reviewing and increasing their annual video budget.