Creative.
Agile.
Flexible.

At PURE, we believe great storytelling is at the heart of every powerful video. Founded in 2003 by Jamie McKenzie, a versatile and experienced Director and Creative Producer with over two decades of international experience. PURE’s team of expert creatives, editors and animators exists to create visually stunning, story-led content that truly connects with audiences.

What sets us apart from other Auckland-based production companies?

It’s our ability to craft narratives that feel authentic, and deliver high-quality content without unnecessary complexity. We immerse ourselves in your brand, understanding what makes you unique and translating that into video, photography, and animation that speaks directly to your audience.

Our clients trust us for a seamless production process, a collaborative approach, and results that make an impact. We bring business insights, creativity, and technical excellence to every project.

Let’s tell your story, the right way.

Two men in wetsuits in the water; one is holding an underwater camera, the other is wearing a snorkel and mask.

Black and white photo of a street interview scene with filming crew and equipment, featuring a young man standing against a graffiti-covered wall.

A woman using a hand mixer in a studio with professional photography lighting and equipment set up.

Photography studio with people setting up lights and camera for a photoshoot, surrounded by various equipment and props.

Film crew working outdoors with camera equipment by a pickup truck

Children and an adult in a film studio setting, with professional lighting and camera equipment. The adult is demonstrating baking techniques at a table.

Behind-the-scenes of a video shoot, featuring a table with decorative plants, lights, and cameras. Two people are reviewing papers at the table, while others are adjusting equipment.

Film set scene with crew preparing for an interview, featuring lighting equipment, cameras, and a person sitting on a stool.

Camera on a field with people in the background

Black-and-white photo of a cricket training session with players and a coach in a sports facility, featuring netted walls and a camera on a tripod.

Film crew setting up camera equipment on a studio set

Film crew setting up a scene with a green screen background, featuring a woman seated and another adjusting her hair while a camera operator observes.

A film camera on a grassy field with people walking towards the sunset in the background.

Silhouette of people with sports equipment in dimly lit indoor training facility with net, lights, and camera setup.

Film crew on a beach with camera equipment and boom microphone

A person wearing a black jacket and beanie is kneeling on dry grass, operating a professional video camera mounted on a tripod in a mountainous outdoor setting.

Photography studio setup with lighting equipment, cameras on tripods, and a person wearing an apron working at a table with kitchen items.

Person using a drone controller with a screen showing a live aerial view of a boat on water.

A person sitting on a deck chair being filmed with professional camera equipment and lights, overlooking a scenic ocean view.

Film crew shooting a scene with a man in an orange vest eating a burrito, including a cameraman and a person holding a reflector outdoors.

Three people sitting on a beach with grass dunes in the background. One person is a man in a white t-shirt holding sunglasses, the other two are women; one is seated and the other leaning forward. They are engaged in a conversation.

Film crew in a kitchen setting with cameras and lighting equipment, woman standing at counter

Filmmaker operating professional camera outdoors

A person in a Vodafone store stands near a counter with a red handbag, wearing a fur-collared coat and sunglasses, with a video camera on a tripod nearby. The store features Vodafone branding and mobile phone accessories on display.

Man operating a professional video camera on a tripod, outdoors with a white backdrop in the background, another person standing nearby.

Film crew on location with camera setup next to grassy field.

A person standing outdoors holding a large reflector and positioned next to a film or photography light on a tripod. The scene is set on a grassy hill with a cloudy sky in the background.

Camera operator filming in a kitchen with professional video camera and lighting equipment.

A person operating a camera on a tripod, filming a scenic view of a small island and a boat on water.

Person editing video on dual monitors with editing software visible

Man standing in front of a green screen on a film set with camera and microphone equipment visible.

Live performance scene with a singer on stage, surrounded by candles and dim lighting, with a monitor showing the performance.

A production partner you can rely on…

" Responsive, agile, creative and the output is fantastic! "

Sarah Langley
Chief Operating Officer, Global HR at Suntory Holdings Limited
"The journey with Pure was a delight. The team are extremely talented and knowledgeable."

Kaveri Sindhu
Project Lead, Spark
“Jamie and his team were just what I was looking for.”

Sarah Hollander
Marketing Manager at EasiYo Products Ltd
“PURE have the ability to take a very broad brief and turn it into an outcome that is beyond your expectations.”

Emma Carter
Corporate Affairs & Communications Director, Frucor Suntory
“ I highly recommend the Pure team if you are looking for someone to build your brand.”

Martin Gyde
General Manager API Brands
“Pure are our preferred supplier!.”

Gareth Ross
CEO & Founder, Build Media
“Jamie and the team at Pure were awesome!”

Matt Adern
Head of Content & Media, NBA 2K League
"Pure are our go-to production house for the Southern Hemisphere."

Camilla Harding
Head of Content, Study Group
Pure are a clever, fast, friendly video production team."

Tracey McKay
Marketing Manager, NZ Sugar Company Ltd
“The PURE team are awesome. The quality, skills and service are all exceptional”

Jess Hackett
Head of Marketing, Sidekicker
"Pure are really easy to work with, very professional and very accomodating to our needs."

Mark Hattersley
Content Manager at UneeQ
"Solid team who do what they say they will do, when they say they will do it and went the extra mile to make our project a success."

Russell Berg
Project and Emerging Technology Lead, Quanton
"Great experience working with Jamie and the team - client is happy, footage looks fantastic, looking forward to the next one!"

Alexander Peter Lercher
Senior Producer, Yakazoo
“PURE became our preferred supplier because they make the video process easy!”

Jonathan Healy,
Social Media Manager, MYOB
“We would recommend PURE to anyone who is looking to create high quality, engaging videos. "

Claire Bryant,
Marketing Manager, +MORE Advisory
“The team at PURE have been my video partner for over a decade. I can’t recommend them highly enough for quality and service.”

Mark Cathro
Managing Director, Brand Events and Rescue Run
PURE produced our most successful TV commercial of all time

Rod Slater, CEO at Beef and Lamb New Zealand (retired)
Thanks to PURE the TV campaign delivered a 2380% increase in sales

David Shearer, CEO at Shott Beverages
"Engaging Partners has worked with Pure on a number of projects and we've found their skills and knowledge top notch on all occasions.".

Boyd Wason
Founder & MD at Engaging Partners
"Jamie and his team did an amazing job for the production of our Canadian corporate video".

Roxanne Lavoie
Marketing at TimberMax, Canada
"Jamie is fantastic to deal with. Very professional, puts you at ease and creates an excellent videos".

Brian Greer
CEO Loan Market New Zealand
Our US agent sums it up perfectly ... "the new videos are simply fantastic. Bravo!!!".

Sara Zygis
Marketing Manager, Sanipod
"The best video production company in NZ, awesome to work with and never fails to deliver fantastic results!"

Weston Stewart
Marketing Farmshop & Primehort & The Gardener
" Professional, proactive, great thinking and super enjoyable to partner with.".

Joanna Redfern-Hardisty
Communications & Marketing Manager, Aktive
"PURE do a fantastic job"

Jade Stevenson
Sales Director, AB Equipment

Creative. Agile.Flexible.

" Responsive, agile, creative and the output is fantastic! "

"The journey with Pure was a delight. The team are extremely talented and knowledgeable."

“Jamie and his team were just what I was looking for.”

“PURE have the ability to take a very broad brief and turn it into an outcome that is beyond your expectations.”

“ I highly recommend the Pure team if you are looking for someone to build your brand.”

“Pure are our preferred supplier!.”

“Jamie and the team at Pure were awesome!”

"Pure are our go-to production house for the Southern Hemisphere."

Pure are a clever, fast, friendly video production team."

“The PURE team are awesome. The quality, skills and service are all exceptional”

"Pure are really easy to work with, very professional and very accomodating to our needs."

"Solid team who do what they say they will do, when they say they will do it and went the extra mile to make our project a success."

"Great experience working with Jamie and the team - client is happy, footage looks fantastic, looking forward to the next one!"

“PURE became our preferred supplier because they make the video process easy!”

“We would recommend PURE to anyone who is looking to create high quality, engaging videos. "

“The team at PURE have been my video partner for over a decade. I can’t recommend them highly enough for quality and service.”

PURE produced our most successful TV commercial of all time

Thanks to PURE the TV campaign delivered a 2380% increase in sales

"Engaging Partners has worked with Pure on a number of projects and we've found their skills and knowledge top notch on all occasions.".

"Jamie and his team did an amazing job for the production of our Canadian corporate video".

"Jamie is fantastic to deal with. Very professional, puts you at ease and creates an excellent videos".

Our US agent sums it up perfectly ... "the new videos are simply fantastic. Bravo!!!".

"The best video production company in NZ, awesome to work with and never fails to deliver fantastic results!"

" Professional, proactive, great thinking and super enjoyable to partner with.".

"PURE do a fantastic job"

Ready for some hard working content?

Creative.
Agile.
Flexible.

Ready for some
hard working content?