How to Choose the Right Video Production Company

Here are some of the top things you should do while choosing a video production company if you are serious about filming a quality video for your  business.

View Their Portfolio

A worthwhile production company will always have previous work available for anyone interested in hiring them to view. 

Many times, the video portfolio will be accessible on the production company’s official website.  By viewing previous work, you can ensure the videos they produce meet your standards.  These samples will give insight into the quality of video this company is willing to place their name on. 

Is it attractive, engaging, and professional?  These are the types of questions you should ask yourself when looking at a production company’s previous work. 

Testimonials from previous clients or a client list detailing other customers that they have worked with are also helpful.  Happy clients are a sign that you have found a quality video production company.

Pure Productions stands behind their work and does not shy away from sharing it with potential clients.  Check out their Video Portfolio and Client List to see what kind of work they have done in the past. 

Compare Their Portfolio to Your Concept

The video production company you are interested in has an extensive portfolio and nothing but excellent testimonials.  So what?  There is more to a production company than rave  reviews and a nice portfolio. 

You have a specific vision when it comes to promoting your business.  You need to make sure that the production company you hire can produce something similar to that concept you have in mind.  It does you no good if all the company can produce is 30-second commercials clips with voiceovers when what you are really looking for is a 60-second on location commercial with real actors. 

If you have checked out their portfolio, you will have a good idea of whether their style is in tune with what you are looking for in your own video.  This will make the hiring decision a lot easier.

Pure Productions is dedicated to helping you realize your creative dream.  On location, in studio, with voiceovers, or with employees from your business; it can all be done—and done well. We work with closely with clients on well-defined creative concepts and fulfil your production needs perfectly. 

Know How Your Project Will be Managed

If you are outsourcing to a video production company in Auckland, chances are it is because you have no idea how to produce a video yourself or you are simply too busy to hire and manage an in-house videographer. Regardless of the reason, it is crucial you hire a production company that can handle every aspect of the production process.

·         Can they brainstorm ideas with you that will match your vision for the video?

·         Do they have professional script writer on staff?

·         Do they provide actors or have a casting company they can refer you to?

·         What type of equipment do they provide?

·         What about set locations, staffing numbers, and cost?

·         Is editing included?

Ask About Marketing

Marketing your company’s video is just as important as producing it.  Don’t fall into the trap of believing that one commercial spot is enough to reach your target audience and get them so excited that they go out and buy your product the next day.

Promoting a business, even with the use of video, is an ongoing process.  When hiring a video production company in Auckland, ask about marketing your video on different platforms to reach the widest audience possible.

Your video should be promoted on social media accounts such as Facebook, Twitter, and YouTube and it should be posted at your audience’s peak viewing times.  Learn about placing the video on your company’s website to help boost online traffic and engage visitors looking for information about your company. 

Get a Quote

Price is not always the best indicator of quality. New Zealand production companies charge a range of prices for their video production services.  Sometimes you’ll find that a company that charges less offers a higher quality product than their more expensive competitors.

This is why you should do a little research.  Get a quote from every production company you are considering and compare that with the services they provide.  Then compare the quotes with your budget (because of course, budgets are important!).  The goal is to find an affordable production company that will produce a video you will be proud of and will get the results you are looking for.

Other Considerations

Hiring a video production company in Auckland to produce your business’s video is a big investment.  As you continue your search for the right company, here are some other considerations to keep in mind:

·         Consider the production team.  Are they experienced industry professionals?  How many will be involved in the process?  Can they handle all of your business’s video production needs?

·         What is their process?  Understand how the production process will play out from start to finish.  How will they get the final okay on decisions?  What role will you play in the process?  Making sure your voice is heard is crucial.

·         Check the lines of communication.  You should feel involved in every step of the production process and should have a direct line to someone in charge at the production company should you feel something is not right or needs to be changed.

Make sure to connect all the dots so the video that is produced reflects your company’s values, is engaging enough to boost sales, and is marketed to the right audience. 

After all, that’s what a commercial should do for your company.