Shooting Global content for FIFA

PURE were delighted to recently be part of the production of a Global campaign for the upcoming FIFA 2022 Football World Cup.

Working directly with the UK team from agency Oskein, we were able to successful organise a last minute shoot with retired U.S. player Carli Lloyd while she attended a FIFA event in Auckland.

Remote shoots of this magnitude leave no room for error as the footage is often to be matched with footage shot in numerous other locations by other crews.

With exact technical specifications of what was needed to be shot the PURE team had only a 90 minute window to get set up and then only a 30 minute window with the talent.

The UK team and client were patched in with a real time remote viewing set up for a collaborative, fast paced shoot.

With the World Cup set to kick off in Qatar, 20th November 2022 we look forward to see our work on the Global stage.