Advantages of being on YouTube as a brand
Brand exposure
When you share a video on YouTube, you are presented with the opportunity to be found by your target audience in both YouTube and Google searches. Because YouTube is owned by Google, you gain advantages on both platforms when you optimise your content for one.
Your business gains exposure and visibility over time when your videos are featured in searches, and it also makes your material more accessible to potential new customers. This is one of the main advantages of using YouTube because most content uploaded on other social media platforms has a short shelf life of a few hours to a few days.
Lead generation
YouTube allows you to reach a massive worldwide audience with just a few clicks and, consequently, offers tons of different ways you can generate leads on the platform.
One effective lead-generation tactic involves optimizing your videos and channel using keywords and phrases that people search for to make it more likely that they will find the videos.
By providing useful, entertaining, and engaging content, you will be able to educate your viewers and answer all their questions. You can include a compelling call to action that points viewers toward your products and services as the perfect solution to their problems and challenges.
Other YouTube lead generation methods include:
Encouraging comments and subscribers
Partnering with YouTube influencers
Using paid YouTube ads
Become a trusted authority
YouTube is a great platform for building your authority and credibility. Viewers will quickly determine whether you’re authentic, and they will only continue to watch your videos if they can see that you put effort into creating your channel.
Some of the ways you can leverage the power of video to build trust with your audience include:
Creating customer testimonial videos
Introducing your team
Featuring behind-the-scenes content
Creating videos showcasing user-generated content
Customer acquisition
Yet another benefit of having a channel on the platform is that YouTube can act as an additional customer acquisition channel for your brand.
YouTube also assists your customer acquisition strategy by offering a faster medium to get your message across. With videos, you can explain full concepts in just minutes. Because YouTube is free to use, you don’t have to pay to grow your audience and attract your ideal customers. All you have to do is create a channel, start uploading your videos and implement effective video promotion strategies.
Videos are also some of the most shared content types online, and so there’s always a chance that some of your videos may go viral, which allows you to grow your business quickly without spending a dime.
Marketing diversification
For marketers, channel diversification is essential, and YouTube can be a big part of that. Focusing on several marketing channels is crucial in today's rapidly changing digital environment if you want to sell your company and customise your message to the widest potential audience across various platforms.
At a time when video content is increasing in popularity, YouTube, the second-largest search engine in the world, may help you grab the attention of your ideal audience and establish an emotional connection with them.
