Top 10 Video Trends for 2023
Video marketing has come a long way in recent years, and 2022 is shaping up to be a big year for the industry.
Here are 10 interesting video marketing statistics for 2022:
85% of businesses now use video marketing as a key strategy for promoting their products and services.
90% of consumers say that watching a video about a product helps them make a purchase decision.
Live video streaming is expected to account for 82% of all internet traffic by 2022.
The average user spends 88% more time on a website with video.
Video marketing is expected to grow by 15.1% in 2022.
By 2022, mobile video advertising will make up more than 75% of mobile data traffic.
By 2022, video is projected to make up 82% of all internet traffic.
Video on social media generates 1200% more shares than text and images combined.
Animated explainer videos are proven to increase website conversion rates by 20%.
The use of video in email marketing increases click-through rates by 200-300%.
The past 3 years have pushed us towards more digital and online work, and video has come out on top as the most effective way to connect with customers and drive results.
As we head into 2023, here are the top 10 video marketing trends to watch:
Vertical videos: With the increasing use of mobile devices, vertical videos are becoming more popular as they take up more screen space on smartphones and tablets.
Interactive videos: Interactive videos allow viewers to engage with the content in a more meaningful way, which can lead to higher conversion rates.
Live streaming: Live streaming allows businesses to connect with their audience in real-time and create a sense of urgency.
Personalized video: Personalized video allows businesses to create tailored messages that resonate with specific segments of their audience.
AI-generated videos: AI-generated videos can be used to create personalized, on-demand content at scale.
Micro-videos: Micro-videos are short, snackable videos that are perfect for social media platforms.
Explainer videos: Explainer videos help businesses to educate and inform their audience about a product or service.
Influencer marketing: Influencer marketing allows businesses to tap into the power of influencers to reach a wider audience and build trust with potential customers.
VR and AR videos: VR and AR videos allow businesses to create immersive experiences that engage and delight audiences.
Video SEO: Optimizing videos for search engines can help businesses to increase visibility and drive more traffic to their website.
"Video marketing is no longer an option. It's an essential part of any marketing strategy" - Jamie McKenzie.
"Video is the future of content marketing. That future is already here" - Mark Zuckerberg
Don't get left behind in the video marketing race. Make 2023 your best marketing year by incorporating video into your strategy.
Book a Discovery Call with Jamie McKenzie today to discuss how intelligent video marketing solutions could help you achieve your marketing goals in 2023.
