On the farm with John Deere and Vaughan Smith

When we work with our clients, our focus is always on getting results.

Our vehicle to do this is story-led, emotive video. But at the end of the day, it’s the results that matter to us. Over the years we’re proud of what we’ve helped our clients achieve from; reducing Vodafone’s employee churn by 67%, increasing sales of Shott Beverages Quaterpast drinks products by 2585% and helping Chelsea Sugar to gain over 2,000,000 organic video views.

So when our friends at John Deere and Blue Hills PR discussed a campaign to get the John Deere brand seen we were excited at what we could deliver!

Using Radio Broadcaster Vaughan Smith and his smallholding on the edge of Auckland.

We mapped out a teaser video for social and a longer format video for YouTube, together with a series of still images for print and PR releases.

Shot over two days, we followed Vaughan (and his animals) as he built a fenced-off pen for his animals, using the new 4044R compact utility tractor. Vaughan was a delight to work with even if his chickens were a little unruly!

With the campaign live for just over 8 weeks we are delighted the content has reached over 350,000 organic views! That’s organic - no budget was attributed to getting the content seen.

There’s a reason 87% of marketers say video has helped them directly increase sales. It’s because video works! And with 89% of shoppers wanting more videos from brands (Hubspot 2025) perhaps it’s time you got your brand in front of the masses.

Check out the video below and if you’d like to discuss what it would take to create a campaign like this for your brand contact us now.