The Power of Brand Videos
As a business owner or marketing specialist, have you ever stopped to consider why every decision a human makes is based on their emotions?
It's a fact that emotion plays a critical role in decision-making, and this is where powerful emotive brand storytelling can position your brand as the brand of choice. One of the most effective ways to tell your brand's story is through video, and here's why:
Brand videos create an emotional connection: Through video, you can show your audience how your brand can enrich their lives, make them feel happy, or solve a problem. By connecting with your audience emotionally, you create a lasting impression that will be remembered long after they've watched the video.
Brand videos are shareable: Video content is the most shareable content on social media platforms. If your brand video is well-crafted, it's likely to be shared by your followers, reaching a larger audience, and increasing brand awareness.
Brand videos increase conversions: Studies have shown that adding a video to a landing page can increase conversions by up to 80%. By creating a video that showcases your product or service's unique features, you can increase your chances of converting viewers into customers.
According to Wyzowl's 2021 State of Video Marketing report, 86% of businesses use video as a marketing tool, and 93% of marketers say video has helped increase user understanding of their product or service. Additionally, 84% of consumers say they've been convinced to buy a product or service after watching a brand's video.
At this point, you may be wondering how to create a brand video that resonates with your audience. Look no further than Kiwi Marine's Maxwell brand video. In just over a minute, the video tells the story of the brand's values, unique features, and most importantly, the experience it delivers to its customers. It's a perfect example of how to create an emotive brand video that resonates with your audience.
In conclusion, the power of brand videos cannot be underestimated. By creating an emotional connection, making your content shareable, and increasing conversions, you can position your brand as the brand of choice in your industry. So, what are you waiting for? Start creating your brand's video today and watch your brand awareness soar.
Watch the Kiwi marine giant Maxwell’s brand video now to see our storytelling in action.
