Our time in prison…
When asked about the world of video production, one word comes to mind: variety. Since PURE's establishment in 2002, we have produced videos for a diverse range of businesses and organizations across every industry. From capturing a seven-day race across New Zealand with 52 visually impaired participants to creating a documentary about the Swamp Kauri industry, our work spans a wide spectrum. Every day, we encounter new and compelling stories.
A recent project took us to the South Auckland Corrections facility for two days, marking another occasion of filming within the prison system. While my initial entry into a prison with a camera made me slightly hesitant and on edge for the first hour or two, conversing with the inmates helped me appreciate the experience. Understanding what motivates them provided me with a deeper insight into how inmates are supported to transform their lives and eventually become valued members of their communities upon release.
Our most recent production for Serco focused on documenting South Auckland's Te Whare o Te Whaiora wing. This Kaupapa Maori wing accommodates 60 inmates and revolves around the concept of rehabilitation through cultural immersion. The program's success has garnered global recognition within the prison sector, serving as a model for what is achievable when inmates are committed to starting anew.
This program's effectiveness extends beyond reducing violent assaults towards staff and fellow inmates; it equips these men with the tools and insights needed to distance themselves from a life of crime—an opportunity many of them have never had.
During interviews with men from the Te Whare o Te Whaiora program, I observed notable differences from other inmates I've interviewed for different prison service projects. These men displayed a noticeable sense of centeredness, taking full responsibility for their identities and past crimes. They exuded confidence, respect, and unprecedented positivity regarding their future release.
As I was reminded years ago, one cannot judge another person until they have walked a mile in their shoes. Many of these men hail from broken families, challenging backgrounds, and gangs, making it an arduous task to turn their lives around when everything has been against them. I hope that this video, showcased to prisons worldwide, becomes a guiding light for other institutions, illustrating how cultural recognition and support can aid inmates in transforming their lives positively.
