Everything You Need to Know About Creating A Winning Video

Video isn't just the future of marketing; it's the present. Already, 87% of marketers are seeing a good return on investment from video marketing. So, why is video such a powerful and effective marketing tool? Because it engages, tells captivating stories, and has the ability to evoke emotions.

But harnessing this power requires doing it right, and to do that, you must understand the medium.

At PURE, we've put together this comprehensive video production services guide for brands aiming to publish video content. Read on to grasp the process, the benefits, and how you can get started.

The Video Production Process Both short and long-form video content undergo five key processes:

1. Research and Development
   Similar to other marketing campaigns, like email or TV marketing, this initial stage involves identifying your target audience, crafting your message, and determining your approach. The decisions made here shape the entire process and provide a cohesive direction for each team.

2. Pre-Production
   We start by fine-tuning the details, often beginning with a carefully crafted script. We then proceed with the necessary steps to create compelling content, including location scouting (if not using a studio) and auditioning talented actors to bring your story to life.

3. Production
   This is the phase where the content comes to life. The shooting duration can vary, ranging from just a day to several weeks, depending on the complexity of the content.

4. Post-Production
   Once the raw content is complete, we move to post-production. Our skilled teams transform hours of footage into concise and impactful pieces. We carefully select the best shots, weave them together to convey your message effectively, and apply visual effects and color grading to enhance the video's appeal.

5. Marketing and Promotion
   The final project is then ready for marketing and promotion. Our expert marketers ensure that the content reaches your intended audience through various platforms.

6. Campaign Analysis
   Though not technically part of the production process, campaign analysis is vital for marketing success, and reviewing valuable data such as total views, types of consumers reached, conversion rates, and more help to shape future campaigns, making them even more successful.

Benefits of Creating Video Content

Creating video content is undoubtedly a labor-intensive process, but the rewards are exceptional. Video content excels in delivering key marketing objectives such as engagement, reach, and conversion. It's more than just a trend; consumers genuinely enjoy videos, demonstrated by the popularity of platforms like TikTok.

Videos also allow you to convey more information visually, making them more powerful than written content. Furthermore, video is the most effective medium for establishing a brand image. The visual elements, colors, music, and tone contribute significantly to how your target audience perceives and connects with your brand.

What to Look for in Video Production Services

Now that you understand the process and the impact of video content, you don't need to start from scratch in-house. At PURE, we offer expert video production services that provide access to the very best people and resources.

The key to finding the right team lies in choosing an end-to-end solution. Our full-service video production team not only handle pre, post, and production phases but also collaborate with you from the development stage. We share valuable insights on content creation styles and approaches, ensuring your vision is brought to life effectively.

With PURE as your video production partner, you can rest assured that we'll not only create outstanding videos but also keep you ahead of the game with evolving video technologies.